Happy New Year to the eastern Missouri Girl Scout community! As is tradition, the region’s change-makers kick off January with the launch of their Girl Scout Cookie Program® businesses – this year, the program starts on Saturday, January 4 and will end Sunday, March 8. That means thousands of Girl Scouts in the area will be hard at work developing essential life skills like goal setting, decision making, money management, business ethics and people skills!
To help ensure the Girl Scout in your life gets the most out of her entrepreneurial adventure, we’ve provided a Girl Scout Cookie Program readiness checklist below. We have also shared the story of one eastern Missouri Girl Scout troop who used their program proceeds to take a European trip last summer!
PROGRAM READINESS CHECKLIST
- What goal has your Girl Scout and her Girl Scout sisters set for this Cookie Program season? For some troops, it’s important to cover the cost of purchasing badges and patches. For others, they set a long-term goal of funding a special trip – that trip might take them to Savannah, Ga., to visit the birth home of Girl Scout founder, Juliette Gordon Low, or it might take them all the way to Pompeii, Italy. Others have even used their earnings to purchase a lifetime membership when they graduate high school! Having a goal is absolutely crucial to their business as it provides each Girl Scout an opportunity to engage with potential customers. Customers love their Thin Mints® and Tagalongs® but it’s important to share with them the power behind the purchase of each cookie package.
- Participating in the Girl Scout Cookie Program is another way for girls to become even more technology-savvy! This year, in addition to building an online presence with Digital Cookie®, girls and troops can take advantage of Clover Go, a cloud-based mobile platform providing customers an opportunity to pay for cookie packages in person using their credit or debit card. It will make buying cookies a snap! And just a reminder, Digital Cookie log on information was sent to households in early December. If the Girl Scout in your life hasn’t set up her dashboard yet, take some time to do so as having a digital presence can help her reach her cookie goals.
- There are some special weekends Girl Scouts should keep in mind when strategizing how to meet their goals. Starting Friday, January 17 through Monday, January 20, eastern Missouri Girl Scouts are participating in the first annual G.I.R.L.Trep Initiative (an eastern Missouri Girl Scout Cookie Program Entrepreneurial enterprise). It’s an opportunity for all the region’s go-getters to come together in a concentrated effort to celebrate their entrepreneurial endeavors. Then, beginning Friday, February 14, cookie booths are open! For troops looking to close their goal gaps, signing up to host a cookie booth is the perfect way to move product, reach their numbers and put additional marketing ideas into practice! Finally, National Girl Scout Cookie Weekend is Friday, February 28 through Sunday, March 1. For many eastern Missouri Girl Scouts, this weekend is about giving back to others through an act of community service. Some use this weekend as a chance to pass out cookie packages to our region’s first responders while others have distributed donated boxes to patients at local hospitals or cancer centers.
A GIRL SCOUT’S STORY
Fifteen-year-old Taylor Boaz and seven of her Girl Scout troop sisters recently embarked on a 12-day European trip, an opportunity providing these G.I.R.L.s (Go-getters, Innovators, Risk-takers, Leaders) ™ a one-of-a-kind, immersive learning experience. This trip was several years in the making as the troop used their Fall and Cookie Program earnings in addition to the proceeds from other money-earning endeavors. For Taylor, this was an unforgettable trip – her favorite part was visiting Pompeii, a place she had only previously read about in history books. She was taken aback by the physical destruction the volcano had created in 79 AD, more than 2,000 years ago now. When asked if Taylor had a piece of advice for those new to the program, she said Girl Scouts has provided her a ton of opportunities – it’s a big commitment but worth it!
Thanks, Taylor! Good luck this Girl Scout Cookie Program season! For questions or more information about the Girl Scout Cookie Program, contact Michelle Johnson, Director, Product Programs at firstname.lastname@example.org.